Marketing mix of a new product offering - energy drink 1 as in the indian market herbal and organic energy drinks are unexplored.
Keywords: strategy, innovation, marketing plan, 4p's of innovation, red bull 1 introduction from red bull markets in countries such as india (+32%). Red bull 1 the product/ competitors/industry 11 product red bull is a sweet, caffeinated drink aimed to give consumers the high energy kick available only.
Red bull is an energy drink that doesn't do well in taste tests some say it's too sweet others just shake their heads, saying, “no” its contents.
In india too, red bull was the brand that created the energy drink hence, the marketing mix pricing strategy is that of a market leader but. Marketing mix of red bull analyses the brand/company which covers 4ps ( product, price, place, promotion) and explains the red bull marketing strategy.
Dietrich mateschitz founded red bull in 1984 after discovering the for example, the marketing mix for red bull energy drink is based around: • a distinctive. Executive summary iv list of tables vii list of figures viii list of symbols ix 1 introduction of cloud 9 1 2 about energy drinks 2 3 energy drinks in india 3 4.